Now, I've tried a lot of things, currently using config: window. 10. You can add some additional global parameters in config tag, those parameters will send with all the. value (to get the price) and ecommerce. These analyses are based on custom event parameters defined to provide specific data insights, such as transaction value for instance. The name of the product or service. Item: Property limits (GA4 Standard) Property limits (GA4 360) Custom metrics: 50: 125: Item-scoped custom dimensions: 10: 25: User-scoped custom dimensions: 25: 100: Event-scoped custom dimensions: 50: 125: Source: Google Analytics Help . User-Scope Explained. #GA4 has introduced new dimensions and metrics for ecommerce. Discover the different types of ecommerce metrics and how you can use the different types to see your ecommerce dataGoogle Analytics offers two types of ecommerce. 1. If you sell multiple product variants, like colors or sizes, this dimension can help segregate data accordingly. Make sure you're using the correct measurement id. Currently, GA4 has two scopes for custom dimensions: User. What that means more data in e-commerce reports. Item-scoped custom dimensions. Quota information for custom dimensions. 125. . Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andAlso, keep in mind that the reporting on custom dimensions is not retroactive inside GA4. This establishes the hierarchy of these as 1. Item scoped parameters added to ga4 export schema. This article describes the dimensions andThe majority of the legacy products scoped keys found in the data layer (or ecommerce dimensions in GA4) have been replaced by items scoped keys. For example, you can get: To set up a custom dimension in GA4, you need to first set up the event in Google Tag Manager (GTM) or send it directly to GA4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation. Item-scoped custom dimensions. Cannot create reports for custom dimensions/metrics GA4. Update #1: GA4 now supports item-scoped custom dimensions. Analyze an attribute about a product or service sold on your online store. 125. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics are. 50. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. Understand how parameters defined at different levels in ecommerce events impact your reportsGoogle Analytics categorizes ecommerce data into event and item scopes. I currently have a user-defined variable in GTM that gets the GA Session ID from the cookies. Here is how to unnest these fields and use them in your queries and reports. You can check out Google’s official guide on the subject for more details and parameters. A/B testing revenue from variance_square computation. Set the User property to membership_level. The custom dimension shows up with the proper value set. Event-scoped custom dimensions. Google Analytics offers two types of ecommerce metrics that provide quantitative data about ecommerce events: An event-scoped metric counts the number of times an ecommerce event was triggered. Google Analytics reports the attribute of your website users as a dimension. Event scope: Tracks the dimension or metric with each hit (pageview, event, etc. How to send custom dimensions to GA4 from GTM? Sending dimension values from GTM to GA4 is done similarly as in Universal Analytics, and this time it’s even more intuitive since we are using dimension parameter names instead. In Universal Analytics this was tracked as a hit-scoped custom dimension and recorded via Google Tag Manager's analytics settings variable. Schema key: lists the key dimensions or metrics. Defined based on a custom event parameter within an items array. If you upgrade to the enterprise version (called "New GA 360") then you will be able to create 250 custom dimensions or metrics, 100 user. product_color. Last updated 17 March 2023: Item-scoped Custom Dimensions are now available in Google Analytics 4. Doing so may result in inconsistent reporting data. The scope is like the rules of the game. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. Defined based on a custom event parameter. g. gtag ('config', 'G-XXXXXXX', { user_id: userId, test_custom_dimension: 'true', }) As well as set, but the data does not show up anywhere in GA4. In other words, a custom dimension that has an ‘event’ scope is. 25. A/B testing user engagement from variance_square. Industry Outlook. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. User-scoped dimensions are dimensions that describe segments of your user base, such as their language preferences or geographic locations. User – 25. We have now added these item-scoped parameters as custom dimensions: However, it's been over 36 hours since we added these, some of. As you already know, the Universal Analytics version focuses on sessions and pageviews and is based on tracking the data around. Analyze an attribute about an event, such as the value of the event or whether the intended action was completed successfully. Doing so may result in inconsistent reporting data. Any queries that use these dimensions — including any Supermetrics Custom Fields based on them — must be updated. In our GA4 implementation we've added a custom dimension to track the user_id like so: And this allows us to filter our data using this dimension successfully. . Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. GA4 update🚨 Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions: - Item ID - Item affiliation - Item brand - Item category - Item category. item_variant: "green", location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo", price: 9. If you need help with setting up Ga4 choose our implementation and configuration of Google Analytics 4 service! Tomek, our SEM Specialist, will make. Read Newsletters Data Activation First Party Data Google Analytics 4 News. Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data, e. The following dimensions and metrics are freshly introduced in the audience builder: Item-Scoped. Products * Type: OBJECT. Notably, product-scoped custom dimensions are not mapped to the items array. You can now create audiences using new dimensions and metrics in the Google Analytics 4 audience builder. Item-scoped custom dimensions. I'm trying to understand how to recreate this (or something similar) in GA4. Defined based on a custom event parameter within an items array. GA's real-time reports don't include all dimensions, especially if those dimensions are involved in advanced metrics/dimensions calculations. Defined based on a custom event parameter. This article describes the dimensions andProduct-Scoped – these are likely replaced by item parameters but not officially supported. GA4 - Item Scoped Custom Dimensions Via GTM GA4 Event Tag? 4 Show simple list of transactions in GA4? 1 Get GA4 report from frontend with OAuth2. To create an item-scoped custom parameter, go to Admin > Data display > Custom definitions > Custom dimensions. What’s important to keep in mind is that event scoped dimensions apply only to the event they send with, whereas user scoped dimensions apply to all events for. The user properties to send to Google Analytics 4. an item ID that could be any of over 500 unique item ID numbers). Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. 2. Item-scoped custom dimensions. Defined based on a custom event parameter. You can query the Metadata API method to list all Custom Dimensions for a Property; here is an example of using the Metadata API method. On the 10th of Jan 2023, they introduced new ecommerce dimensions and metrics, and it sounds harmless enough, they’ve introduced a new bunch of ecommerce dimensions and metrics. 7 All events duplicated in Google Analytics 4 Debugger. Item scope dimensions will still be compatible with item scoped metrics like item revenue, user based metrics like active users, and session based metrics like sessions. Suppose you want to know the number of it you already have created and the number of it you still can. Event-scoped metrics measure the number of times an ecommerce event was triggered on your. Ecommerce advertisers and. 10. Event-scoped Custom Dimensions. User-scoped dimensions are dimensions that describe segments of your user base, such as their language preferences or geographic locations. The process looks like this:* First, you have to send a user property to GA4 (e. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andAmong these updates are 11 item-scoped dimensions, 5 item-scoped ecommerce metrics, 1 event-scoped ecommerce metric, and the inclusion of low-engagement sessions. This article describes the dimensions andEcommerce. Please remember that when you are preparing reports in GA4, item-scoped dimensions should be combined with item- or event-scoped metrics to get reporting metrics. Do not upload a file that includes duplicate keys. Select the Google Analytics: GA4 Event as the tag type. Item-data import works by using the Item ID dimension as a key. Click Create custom dimensions, and then select Item from the Scope drop-down menu. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. Traffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and the specific marketing efforts you use to drive thGA4 Simplifies Data Flow with Custom Dimensions & Parameters. Edit level user access is required to configure custom dimensions in GA. Analyze an attribute about an event, such as the value of the event or whether the intended action was completed successfully. Event-scoped custom dimensions. The key is used to join the data you upload with the existing data in your events for this data-source type. New in GA4: Item-Scoped Custom Dimensions Napkyn April 13, 2023 Last month Google announced GA4 will now process item-level custom parameters from the ecommerce events on websites and apps. I've done quite a lot of searches on Google, and everyone says something different ("use config", "use set", "don't use set it's bugged. They are created by registering a parameter with event scope in the GA4 user interface. Event Label: catalog. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. User → 2. Defined based on a custom event parameter. Item-scoped parameters per event: In addition to the prescribed item-scoped parameters for each recommended ecommerce event, you can include up to 27 item-level custom parameters in an ecommerce event. Build reports with created parameters. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option: When you upgraded to GA360, your quota was extended to 200 custom dimensions and 200 custom metrics. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. My name is Johan van de Werken. Load. For example, you can analyze the color, size, rating, or status of a product. ”. This set of dimensions is integral for conducting e-commerce analysis. Which scope do they have: User, Event (and later: Session & Item) Is it a numeric value where calculations would make sense? Make it a metric! Involve your colleagues! Other departments might have some input - especially given that this data is likely leaving GA at some point and being piped into your data hub. Item-scoped custom dimensions. Items dimensions & metrics (GA4) How to query the most important items (product) dimensions and metrics from the GA4 BigQuery export, like item id, item name, item brand, item category, custom item parameters, price, quantity and item revenue. Attribution dimensions will be incompatible with some event-scope metrics. It is a limitation, but more than you could use in Universal Analytics. Analyze an attribute about a product or service sold on your online store. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. 1. Meaning you need to set them up before you can begin analyzing the data. Go to Tags and click on the New button. Analyze an attribute about a product or service sold on your online store. So in a sense, what it’s saying there is that item scoped dimensions, like item brand, item variant, item name, item category, won’t be able to be used with event scoped. Attribution and query string dimensions became incompatible on December 1, 2022. Analyze an attribute about a product or service sold on your online store. To create a mapping, you need to provide the index number of the custom dimension or metric (e. Discover the different types of ecommerce metrics and how you can use the different types to see your ecommerce dataGoogle Analytics offers two types of ecommerce. Any time you use an item. A/B testing revenue from variance_square computation. Greater Victoria (also known as the Greater Victoria Region) is located in British. Setup Custom Dimensions for Dealer. These include: A new. GA4 does not have hit and session scopes – hit was replaced by the event scope and there is no session scope. User Scope in GA4. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. New Metrics: A/B testing ad revenue from variance_square computation. A thing to keep in mind is that Google Analytics 4 (GA4) is still very new. liquid and on custom script for ecommerce tracking on checkout -> additional scripts which was included above. Before diving into custom dimensions, you might want to understand more about custom. via Google Ta. This is only partially right. Let's start with the good news: custom item-scoped parameters (custom dimensions for your ecommerce products) are finally available in the GA4 BigQuery export. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. Step 2:. Analytics. 1. You must set up ecommerce events to populate ecommerce metrics. User ID in Universal Analytics and Google Analytics 4 serve a similar purpose in providing an identity space for users to analyze their data. User Properties: Type: OBJECT. Let's start with the good news: custom item-scoped parameters (custom. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. Since we don’t know how that will look like when they get available, both Custom Dimensions and Custom Metrics are therefore mapped in the same table. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. GA's real-time reports don't include all dimensions, especially if those dimensions are involved in advanced metrics/dimensions calculations. There are three types of scopes: Event, User, and Item. GA4 is still inferior to GA. This article describes the dimensions andIn GA4, dimensions are Event, User, or Item scoped. Item-scoped dimensions will still be compatible with item-scoped metrics like itemRevenue, user-based metrics like activeUsers, and session-based metrics like sessions. Creating or modifying events can count against your monthly quota. Value: Type: NUMBER. It’s also the most misunderstood report. Ecommerce. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about. Less Control. … | 14 comments on LinkedInIn addition to this, you can map product-scoped custom dimensions and metrics to proper item parameter names. Discover the different types of ecommerce metrics and how you can use the different types to see your ecommerce dataGoogle Analytics offers two types of ecommerce. On this property, dimensions are hit scoped by default, this meaning that if you send a parameter with an event, then it will be considered a hit scoped. It tells GA4 when and where to track the dimension or metric. A/B testing experiment last updated timestamp in msec. Currency. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. The currency the product or service is sold in. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics are. You can query the Metadata API method to list all Custom Dimensions for a Property; here is an example of using the Metadata API method. 4. Analyze an attribute about a product or service sold on your online store. But I'm not sure if such custom dimensions can be sent with a product orientated event yet (e. For example, while Google Analytics records when a user views a page, you may want to know when a user makes a donation, interacts with a new feature, lands on a confirmation page, or renames a file. g. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation. With the help of unnest and parse for dates or timestamps we can do the trick. Item ID; Item affiliation; Item brand; Item category; Item category 2; Item category 3;. Load 3 more related questions Show fewer related questions. In the row for an event or user-scoped custom definition, click . Item-scoped dimensions will still be compatible with item-scoped metrics like itemRevenue, user-based metrics like activeUsers, and session-based metrics like sessions. g add_to_wishlist) I've tried and it doesn't seem to show up in the GA4 debugger. Item-scoped dimensions will be incompatible with event-scope metrics. These analyses are based on custom event parameters defined to provide specific data insights, such as transaction value for instance. Almost everyone uses this report for their GA4 traffic source reports. User-scoped custom dimensions: 25: 100: Item-scoped custom dimensions: 10: 25: All custom metrics: 50: 125: Monthly Quota. Item-data import is used to widen item-scoped metadata within ecommerce events. In addition to the. 3. The process looks like this:* First, you have to send a user property to GA4 (e. Learn how to configure user-scoped custom dimensions in GA4. You must set up ecommerce events to populate ecommerce metrics. Analyze an attribute about a product or service sold on your online store. Recommended Events for eCommerce Website. Analyze an attribute about an event, such as the value of the event or whether the intended action was completed successfully. Not just for Ecommerce but for all GA4 data collection! Item-scoped Custom Dimensions. You must set up ecommerce events to populate ecommerce metrics. To modify a custom dimension in GA4, here’s a step-by-step guide:Here are the item-scoped metrics provided by GA4: 1. Session → 3. 0. When the same parameter appears twice However, the changes to Item-scoped dimensions will happen at a later date in early 2023. Item-scoped custom dimensions. Learn how to configure user-scoped custom dimensions in GA4. There are 3 new dimensions: Item affiliation; Item variant; Shipping tier; Shipping tier is event-scoped and associated with an online shopping event, like a purchase event. The following dimensions and metrics have been newly introduced: Item-Scoped Dimensions:PART I: Let’s start with some theory about dimensions. User-scoped Custom Dimensions in Google Analyti…Explorations can include item-scoped dimensions and metrics or event-scoped. Item-data import works by using the Item ID dimension as a key. GA4 update🚨 Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions: - Item ID - Item affiliation - Item brand - Item category - Item category. These are “user scope” dimensions in GA4. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics are like default dimensions and metrics,Depending on the scope, you can create the following number of custom dimensions: Event – 50. Item-scoped custom dimensions. So let’s look into these scopes for GA4 custom dimensions. There are four levels of scope: user, session, event, and item. When the same parameter appears twiceItem-data import is used to widen item-scoped metadata within ecommerce events. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. When you want to track a specific event and send it to. Item Discount Amount:. It tells GA4 when and where to track the dimension or metric. Each dimension and metric has a scope (user-level, session-level, hit-level), and you can’t combine dimensions and metrics of different scopes. Think privacy firstCreate dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics are like default dimensions and metrics,Traffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and the specific marketing efforts you use to drive thTraffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and the specific marketing efforts you use to drive th#1 Automatically Collected Parameters – GA4 automatically collects these parameters. getMetadata method returns Custom dimensions and metrics available for the specified GA4 property ID, as well as Universal metadata. You can now collect more information about items on your website/app. They made it a lot harder to find it in GA4. g. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. It is possible to create custom. Turn off the automatically collected event in enhanced measurement settings in your GA4 property and manually trigger the event you want, for eg, click event in this case. Item-Scoped Custom Dimension 4. GA4 does not have hit and session scopes – hit was replaced by the event scope and there is no session scope. Currency of the items associated with the event, in 3-letter ISO 4217 format. . 4. Dimensions in Google Analytics 4 are attributes or metrics that are associated with your analytic data. Load 2 more related questions Show fewer related questions Sorted by: Reset to default Know someone who can answer? Share a link to this question via. To edit a custom dimension in GA4, follow the steps below: Navigate to your GA4 property and select “ Custom definitions ” from the “ Admin ” section. 5. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. In these cases. [GA4] Scopes of traffic-source dimensions Traffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. The template is. 50. Session → 3. This article describes the dimensions andTraffic-source dimensions provide information about where your traffic originates from, the methods by which users arrive on your website or app, and the specific marketing efforts you use to drive thThe following are the main differences between custom metrics in Universal Analytics vs GA4: #1 Different scopes. Examples of standard item-scoped dimensions include: Item name. These parameters provide information about the purchase. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from the select clause. 1. Doing so may result in inconsistent reporting data. You’d just need to edit the event_name first, as page_view would not be the correct name for a purchase. Last updated 17 March 2023 Item-scoped Custom Dimensions are now available in Google Analytics 4. Event-scoped custom dimensions: 50: 125: User-scoped custom dimensions: 25: 100: All custom metrics: 50: 125: GA4 Custom Dimensions Vs. Items viewed; Items viewed in list; Items viewed in promotion; Shipping amount; Shipping tier; Tax amount; Please note: You can only combine item-scoped dimensions with item-scoped metrics. Any time you use an item-scoped. You can send one or more item IDs with your events. Ecommerce. Last updated 17 March 2023 Item-scoped Custom Dimensions are now available in Google Analytics 4. According to the schema changes item-scoped dimensions and event-scoped metrics are incompatible. • User Scoped Custom Dimensions track information about the user, such as user ID, age, gender, and location. myDimension array. product fields. Item-data import can bring your entire product catalog into Analytics, letting you measure uBartosz Ferenc posted images on LinkedInDo not upload a file that includes duplicate keys. With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has. Enter the Dimension name and select user under ‘scope’ and add the parameter (code) under User property. gtag ('config', 'G-XXXXXXX', { user_id: userId, test_custom_dimension: 'true', }) As well as set, but the data does not show up anywhere in GA4. Any tips on how I could try to mimic a session scope in GA4? One idea I had was to just capture my. – RonC. GoogleUnderstand how parameters defined at different levels in ecommerce events impact your reportsGoogle Analytics categorizes ecommerce data into event and item scopes. M1903A4 showing right rear scope mounting on REDFIELD JUNIOR mount. GA4 - Item Scoped Custom Dimensions Via GTM GA4 Event Tag? 2 Total Revenue in GA4 for non ecommerce sites. Length of event parameter value:. Included in the event is an items array, which provides information about the event as well; specifically, the items array describes the purchased items. User-scoped custom dimensions. Item-data import can bring your entire product catalog into Analytics, letting you measure uGA4 Adds New Conversion Counting Method April 13, 2023. Item-scoped custom dimensions. In the GA4 property, you just have to send an event parameter along with an event. Before the changes I used the "itemViewEvents" (event-scope metric) and the "itemName" (item-scoped dimension) to get the number of views for a given product. 125 event-scoped custom dimensions per property. ”. You must set up ecommerce events to populate ecommerce metrics. This article describes the dimensions andThe GA4 audience builder now allows the creation of audiences using new dimensions and metrics. UA to GA4 Migration - Can we use the same GTM container used for UA. GA4 update🚨 Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions: - Item ID - Item affiliation - Item brand - Item category - Item category. Item-scoped custom dimensions. 125. 1. I am an independent data analyst and have 8+ years hands-on experience in marketing, web. We advise users to leverage GA4’s Event-scoped dimensions, which are equivalent to Hit-scoped dimensions in Universal Analytics. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions andIn this article, you’ll learn about the three types of scope in GA4, including their traffic source dimensions and available metrics. '. I read the docs of GA4 and has found it unhelpful and in the google searches nothing came but 'Universal Analytics' and no GA4 articles. Then register the logged. The GA4 audience builder now supports the creation of audiences via new dimensions and metrics. Item-data import maps item_ids in historically and ongoing collected events to the item-field values you import, and processes and displays the uploaded values (in audiences, reports, and explorations) instead of the originally. You must set up ecommerce events to populate ecommerce metrics. CRM data. If so, you’re safe to use the hits. This GTM Variable can also map Item Parameters to Product Scoped Dimensions & Metrics, and configure a Enhanced Ecommerce Checkout based on your GA4 Ecommerce implementation. Provide a name and description for your custom dimension. item fields. Schema key: lists the key dimensions or metrics. Item-scoped parameters describe the items involved in the eCommerce event with details such as name and price. Custom dimensions are specified in an API report request by the dimension's parameter name and scope. 🚨 Note: The GA4 configuration tag has been replaced with the new Google Tag. The event scope provides informItem scoped dimensions and metrics in GA4 now??! It's a little late for Christmas presents Google but I would be a fool not to accept! First things first…13) GA4 Page/Screen Metrics to BigQuery Mapping 14) GA4 Platform/Device Dimensions to BigQuery Mapping 15) GA4 User-Scoped Traffic Dimensions to BigQuery Mapping 16) GA4 Session-Scoped Traffic. Differences between Metrics in GA4 and Universal Analytics. User-Scope Explained. 2. In the row for an event or user-scoped custom definition, click . Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. This replaces the product-scope dimensions in UA. Step-2: Now click on ‘Custom Definitions’. 50. product_color to item. For custom dimensions, there are three types of scopes: Event-scoped custom dimensions; User-scoped custom dimensions; Item-scoped custom dimensions; Scopes in event-based analytics. The following ecommerce dimensions and metrics are available in Explorations and the Data API:. The key is used to join the data you upload with the existing data in your events for this data-source type. Item-scoped metrics. The choice for "Item" scoped custom dimensions now exists in the GA3 Admin>Property>Custom Definitions>Custom Dimensions UI. Event-scoped dimensions—Ever wondered about the spark that lights up a conversion? Meet your "Event Investigators. User-scoped Custom. " They uncover the mystery of what set the stage for a session that led to a conversion, like a purchase. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Something a lot of people have been waiting for, new dimensions and metrics have been added to the audience builder that closes the gap with Universal Analytics: Item-scoped dimensions. To check your quota, in Google Analytics 4 go to Admin / Custom definitions and click Quota information. 1 GA4 Receiving event name but no event value. Google Analytics 4 (GA4) is a marketing tool all marketers should be using. From a data collection standpoint, no specific changes. Image Courtesy of Google Help. Tracking Promotion Views. A custom dimension is a user-created dimension in Google Analytics 4.